First Aid

In 1950, Simon & Schuster published a new children’s book, Dr. Dan the Bandage Man. Publisher Richard Simon decided to include a few bandages with each copy as a publicity gimmick. He wired a friend at Johnson & Johnson:

PLEASE SHIP TWO MILLION BAND-AIDS IMMEDIATELY.

The friend wired back:

BAND-AIDS ON THE WAY. WHAT THE HELL HAPPENED TO YOU?

Source: http://www.futilitycloset.com/2010/11/06/first-aid/

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